Hi, I'm
Zoe.
A designer who draws, and a builder who designs. I make brand systems, digital products and characters — and I like taking an idea all the way to something real.
A designer who draws, and a builder who designs. I make brand systems, digital products and characters — and I like taking an idea all the way to something real.
I started with a pencil — drawing characters and little worlds long before I knew design was a job.
That turned into brand systems for e-commerce, events and consumer brands, where I learned that good design is mostly good decisions.
Lately I've been designing and shipping my own products with AI. Same instincts, bigger reach: from the first sketch to a live URL.
Visual systems that stretch from a gift box to a stage without losing their voice.
Calm, clear interfaces — and, lately, whole products I design and build myself with AI.
Characters and worlds with a heartbeat, drawn for brands, books and just for fun.
In-house
Brand systems, websites, decks and campaign visuals — for the team and its clients.
Freelance
Packaging, event identities and illustration for clients including Ozon Global and Arla Foods Ingredients.
Self-initiated
Designing and shipping my own digital products with AI-assisted coding — SoulClaw and Snack Archive.
A few moments that made the late nights worth it.