About Zoe
ABOUT
Brand · Editorial · Visual Systems · Print & Digital
Zoe is a graphic designer who crafts visual systems with clarity, intention, and a human touch.
Her work bridges concept and execution, transforming ideas into structured, coherent, and visually compelling outcomes.
/Background
Zoe has extensive experience in graphic design, spanning brand identity, editorial design, and visual communication for both print and digital media.
She has collaborated with a variety of clients, from independent creators to established brands, consistently delivering work that balances aesthetics with functional clarity.
Her practice is grounded in understanding the essence of a brand or concept and translating it into visual solutions that communicate effectively and memorably.
/Design Approach
Zoe approaches design as a process of clarification.
Every choice—whether color, typography, layout, or imagery—is deliberate and intended to support communication.
She emphasizes structure and hierarchy, ensuring that every visual element serves a clear purpose.
Rather than following trends, Zoe focuses on timeless principles that allow her designs to remain relevant and adaptable across platforms and contexts.
/What She Values
Clarity over complexity
Every design decision has a reason
Function guiding form
aesthetics serve communication, not decoration
Consistency across touchpoints
Building visual systems that endure
Craft and detail
Refined execution ensures the integrity of every project
/Awards
New Zealand Best Designer Award – Nominee
Recognized for excellence in design innovation and creative execution.
Blue Bridge Cup Animation Design – 3rd Prize
Awarded for outstanding creativity and technical skill in animation design.
Outstanding Graduation Design Award
Honored for exceptional conceptual and visual execution in final year project.