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GULULU Grooming Bar 咕噜咕噜
A lively, hand-drawn identity for a pet grooming bar made for young city pet lovers.
A lively, hand-drawn identity for a pet grooming bar made for young city pet lovers.
GULULU is a grooming salon for young urban pet owners — people who treat their pets like family.
The identity needed to feel caring and trustworthy, but playful enough to live on coffee cups, door hangers and a shopfront.
Look trustworthy to pet parents — without looking like a clinic.
Grooming brands tend to split into clinical or cartoonish. GULULU needed to sit in between: professional care, with a wink.
A hand-drawn pet mark with a personal, handmade line — friendly at sticker size, confident on a sign.
Sky blue and warm amber, softened with rounded shapes and a rounded typeface for a sense of care.
Guidelines for logo, colour, typography and applications — from cups and door hangers to storefront signage.
A lively, hand-drawn identity for a pet grooming bar made for young city pet lovers.
