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IP characterIllustration2024

Yunbao 云宝

A cloud-born AI mascot designed to make an intelligent brand feel friendly.

Role
Character design
Year
2024
Type
Concept project
Deliverables
Character · turnaround · expressions · applications
Yunbao — cover
Overview

Yunbao stands for cloud intelligence and brand guardianship.

Chip motifs and gradient techwear say “technology”; the round cloud head and big eyes say “you can trust me”.

The challengeMake “cloud computing” something you'd want to hug.

Tech mascots easily turn into robots. Yunbao needed to feel futuristic and approachable at the same time.

Approach

How it came together

01

Character

A cloud-shaped head, chip details and gradient techwear, balanced by soft proportions.

02

Turnaround

Front, side and back views plus a set of expressions, so any designer can draw Yunbao consistently.

03

Applications

Stickers, banners and scenes that put the character to work across tech branding.

The work

Full project

Outcome

What shipped

  • Character design and three-view turnaround
  • Expression set and sticker pack
  • Brand application scenes
Details

At a glance

A cloud-born AI mascot designed to make an intelligent brand feel friendly.