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AFI Beijing Seminar
A calm, international identity for Arla Foods Ingredients' 2025 seminar on dairy ingredients and nutrition science.
A calm, international identity for Arla Foods Ingredients' 2025 seminar on dairy ingredients and nutrition science.
The 2025 AFI Beijing Seminar brought together experts in food for special medical purposes and medical nutrition.
The identity had to feel clear, rational and international — and translate from a key visual into a whole venue.
Scientific enough for experts. Warm enough for a room full of people.
Nutrition science can look cold. The system needed to carry AFI's brand into a physical space without losing the sense of care behind the science.
A refined blue drawn from AFI's brand palette, with soft hexagonal forms echoing molecular structure.
A signage hierarchy from stage backdrop to meeting-room and VIP signs, previewed in 3D before production.
White paper, product visuals, WeChat assets and event video — all in the same visual language.
Each visual element was crafted to integrate naturally with the space.
From the hierarchy of the signage system to the spatial rhythm of print materials,
the design language remains consistent yet breathable —
bringing a sense of balance and warmth to the environment.
/ Venue Graphics
From vision to venue — design makes the brand tangible.
A calm, international identity for Arla Foods Ingredients' 2025 seminar on dairy ingredients and nutrition science.
