FAQ

Some questions Zoe often gets — and her answers.


Simple, clear, and honest.

  • Every project begins with understanding the idea, context, and goals.
    Zoe prefers a short conversation to align expectations before sketching anything.

  • She works on brand identity, editorial design, posters, and experimental visual systems.
    Personal or self-initiated experiments are welcome too.

  • Yes, she collaborates remotely with clients and creatives around the world.

  • It depends on scope, complexity, and level of detail.
    Some posters or sketches may take hours, while full brand systems can take weeks.

  • Absolutely. Zoe enjoys exploring ideas outside client work.
    Her Visual Experiments page is a place for sketches, posters, and random creative explorations.

  • Zoe works digitally and traditionally: Adobe Creative Suite, Figma, Procreate, and sometimes pen & paper.
    The choice depends on the project needs.

  • Yes, but she prefers timeless principles over fleeting trends.
    Each project is approached with a balance of intention, structure, and creative flexibility.

  • The simplest way is to reach out via the Contact page.
    She responds to all inquiries that are clear and intentional.