❋
January 12-23
Ozon Global New Year Media Gift Box Design
New Year Media Gift Kit · Packaging Design · Visual System Extension
Project Overview
Design Approach
Key Focus
A New Year media gift kit designed for Ozon Global, including a gift box, gift bag, and greeting card.
The project focuses on building a cohesive festive visual system that balances seasonal warmth with a clean, international brand tone.
❋ New Year Gift Box❋ Matching Gift Bag❋ Greeting CardThe visual system was developed with consistency and scalability in mind, ensuring that graphic elements, color hierarchy, and layout rules translate seamlessly across different physical formats.
Special attention was given to unboxing experience and media presentation, allowing the gift kit to perform well both in hand and on camera.
❋ Seasonal expression aligned with an international brand identity
❋ Clear visual hierarchy across packaging and printed materials
❋ Cohesive layout system adaptable to multiple formats
Designed for media distribution and seasonal brand communication.