GULULU Pet Grooming VIS Design

Project Overview
gululu is a pet grooming brand aimed at young urban pet lovers. The identity system is designed to be lively, friendly, and easily applicable across digital and physical platforms. It includes logo design, color system, typography specifications, and a concise brand guideline.


Design Highlights
The visual language uses soft rounded shapes and pastel tones to create a sense of care and trust. The logotype is hand-drawn to reflect personalization.

Front view of a pet grooming salon called Grooming Bar with a blue exterior. The window shows inside the salon with people and decorative items. The signage indicates a focus on grooming services, emphasizing qualities like vitality, comfort, heal, a
Image depicts a dog with various health-related words and virtues labeled on it, holding a yellow tray with hot dogs against a yellow background.
A white kitten with blue eyes on a blue background with text highlighting qualities like vitality, heal, meticulous, comfortable, and grooming. The text is in English and Chinese and features yellow and white graphics.
A dog getting groomed at a pet grooming station with a brush being used on it, with a cat sitting nearby. The grooming station is in a blue-tiled room with grooming tools hanging on the wall. There is a dog's face, and a person's hand is brushing the cat.
A minimalist graphic illustration of a fish with geometric shapes and bold colors, featuring a yellow circle eye, blue tail, and dark outlines.
A product catalog cover page with the title 'Grooming Bar' in large orange letters, a pair of scissors shaping the letter G, a blue vertical stripe on the left, and a list in Chinese and English of sections labeled A and B with subsections.
A blue background with a large white number 1, a cartoon illustration of a dog and a cat inside a circle, and Chinese characters with the English translation 'BASIC SYSTEM' underneath.
A page from a visual recognition system document titled 'Gulugulu Visual Recognition System.' It contains text in Chinese and English, describing a pet grooming business. The page is labeled 'A-01' and is part of the 'Basic System.' The layout includes a header, multiple paragraphs of descriptive text, and section labels, with a small orange bar at the bottom and the number '01' in the lower right corner.
Illustration of a logo combining elements of a dog's head and a cat's face with a blue bandana, alongside icons of a dog's head, a cat's face, a percentage sign, and a coffee cup, with accompanying Chinese text explaining the logo design.
Graphic of a dog and a cat logo for a pet grooming bar, with measurement guides and text in Chinese and English, including the words 'GROOMING BAR' and Chinese characters.
Logo design of a pet-themed grooming bar featuring a dog and a cat, with the dog on top and the cat below, created with rounded lines, accompanied by Chinese characters and English text 'GROOMING BAR' beneath.
A branding guide page displaying a logo of a cartoon dog and cat combined, labeled 'GROOMING BAR,' with two variations: one in black on white and one in white on black. The page includes descriptions and specifications for logo design.
Logo for a grooming bar featuring a stylized cat with a dog wearing a blue collar and scarf, with Chinese characters and the words 'GROOMING BAR' below.
Logo for Grooming Bar with a cartoon illustration of a cat's face, with on top of the cat a dog's face with a blue bandana, and Chinese characters above the English words 'Grooming Bar'.
A color chart with sections of brown, yellow, and blue, labeled 'BRAND' in white text on the brown section and 'COLOR' in white text on the blue section, with additional text and color codes in Chinese and English.
Design guide for a logo titled 'GULUGULU VISUAL RECOGNITION SYSTEM,' showing the logo in Chinese and English, with grid lines indicating design structure, and descriptive text in Chinese.
A page from a font style guide showing different font weights and styles, including Bold, Regular, Extra Bold, and Normal, with sample text and labels in Chinese and English.
Diagram showing the GULGULU visual recognition system with illustrations of a dog and a cat in circles demonstrating different visual elements such as watching, reading a thermometer, being wet, and wearing a hat, along with icons for a dog's head and a cat's face and a percentage symbol.
Yellow background with large white letter 'B' on the left, and a circular logo on the right featuring a dog and a cat holding wires, with Chinese characters and the words 'APPLICATION SYSTEM' below.
The exterior of a grooming bar with a bright blue facade and yellow sign, outdoor seating with chairs and tables, and a large window showing the interior.
A sidewalk signboard advertising a grooming bar, with a colorful logo of a stylized dog and text in Chinese and English, placed next to a potted plant and a tiled wall.
Illustration of a coffee cup and a saucer with a cartoon cat logo, along with two coffee cups with cartoon animal logos on their sleeves, and two lids with similar logos, all featuring a blue and yellow color scheme.
Designs for employee uniform including a brown apron with a cartoon mouse logo and a cap with the same logo, featuring Chinese and English text about visual recognition system application.
A blue food container with a label showing a simple illustration of a fish and the text 'Bakery & Coffee'. The background has the words 'GROTTY BAR' in large gold and blue letters, along with Chinese characters. The right side of the image contains Chinese text and English descriptions related to a visual recognition system.
Signage with two icons of a dog and Chinese text indicating different conditions; blue icon for handwashing in use, yellow icon for beauty treatment in progress.
A dog sitting on a yellow background, looking up at a hand holding a yellow grooming tray with two hot dogs. Blue labels point to the dog's head, indicating 'VITALITY', 'HEAL', 'METICULOUS', and 'COMFORTABLE'. The text on the right describes a visual recognition system with sections in Chinese and English, including the label 'GULGULU VISUAL RECOGNITION SYSTEM' and 'GROOMING BAR' at the bottom.
Six adorable puppies and kittens sitting side by side with the words 'GROOMING BAR' in large gold letters at the top.
Decorative window with cartoon drawings of a dog and a cat, plants inside, and the reflection of a person cleaning the window.
Blue circular sign with a white outline illustration of a cat in a bathtub, with a fish jumping into the tub and bubbles surrounding the cat. The word "BATH" is written at the bottom of the sign.
Blue illuminated sign with a logo of a stylized dog and cat, the word "GULULU" in bold white letters, and Chinese characters underneath.
A woman in a white shirt with a blue scarf around her neck and a navy apron with a dog logo, holding a grooming tool next to a fluffy cream-colored dog in a grooming salon.
A minimalist line drawing of a cat's face on a white background. The cat has yellow eyes, a small yellow nose, a blue semicircular mouth, and a curl at the tip of its right ear.
Logo for a pet grooming bar featuring a stylized illustration of a cat and dog with a blue bandana, Chinese characters, and English text reading 'Grooming Bar' on a white background with a blue border.