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Ozon Festive Gifts
One gift-box system for Ozon Global — stretched across New Year, Dragon Boat and Mid-Autumn.
One gift-box system for Ozon Global — stretched across New Year, Dragon Boat and Mid-Autumn.
A series of media gift kits for Ozon Global. Each kit — box, bag and greeting card — had to feel festive and local, while still looking unmistakably like a clean, international brand.
New Year set the system. Dragon Boat and Mid-Autumn proved it could stretch — three festivals, three palettes, one family.
Festive enough to feel like the holiday. Clean enough to stay on-brand.
Seasonal design tends to drift into decoration. These kits also had to perform on camera — they were sent to media partners and unboxed on screen.
A shared layout grid, logo placement and the Ozon mascot as constants — so every festival starts from the same system.
Each holiday brings its own palette and motifs: a galloping horse for New Year, deep green with gold dragon-boat linework for Dragon Boat, a warm full moon and osmanthus for Mid-Autumn.
Designed for hands and lenses: the reveal sequence, card placement and how everything reads inside a phone camera frame.
Key Focus
❋ Seasonal expression aligned with an international brand identity
Deep green and hand-drawn gold linework — dragon boats, layered mountains and bamboo leaves — with the Ozon mascot holding a festival scroll.
Ozon blue with a warm, full-moon yellow. A mooncake box holds six individually illustrated cake boxes, finished with a matching bag and card.
Layout, logo and mascot stay fixed; only colour and festive motifs change.
Every surface was checked in a vertical video frame, not just on the desk.
Box, bag and card each work on their own — nobody sees all three at once.
A good seasonal system is mostly invisible. The rules do the work, so each festival can be generous with detail.
