AFI Beijing Seminar

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The 2025 AFI Beijing Seminar is an industry event focusing on FSMP and medical nutrition.

Project Overview

This project develops the complete visual identity system for the 2025 AFI Beijing Seminar.


Focusing on clarity, rationality, and an international tone, the design refines a blue hue from AFI’s brand palette to create a cohesive and professional visual atmosphere, ensuring consistent brand expression throughout the event.

Key Visual

Key Visual

Large conference screen displays text and images about a Dairy Ingredients and Nutrition Science Seminar. The screen shows a blue background with white Chinese and English text, and photos of people talking and smiling. Three silhouetted people stand in front of the screen. Stage lights are visible overhead.

Design Application

Design Application

Each visual element was crafted to integrate naturally with the space.
From the hierarchy of the signage system to the spatial rhythm of print materials,
the design language remains consistent yet breathable —
bringing a sense of balance and warmth to the environment.

/ Venue Graphics

Visual System in Space · 3D Venue Preview

From vision to venue — design makes the brand tangible.

Slide with dark blue background and Chinese text that translates to "Early Life Nutrition" in English.
Blue graphic with white Chinese characters and the words 'Lifestyle & Sports' beneath
A blue background with white Chinese text and English text reading 'Health & Medical'.
Graphic with Japanese characters and the word 'Dairy' on a dark blue background.

/ Photo & Sign-in Wall

Seminar banner with dates 2025, Chinese and English text about Dairy Ingredients and Nutrition Science Seminar, Arla Foods Ingredients logo, and a blue background with repeated Arla Foods Ingredients logos.
Seminar registration banner for Dairy Ingredients and Nutrition Science Conference in Beijing, China, on November 5, 2025, featuring outdoor scenes of people at the beach and engaging in various activities, with bottles and dairy products in the background.

/ Event Materials

Vertical conference schedule banner with blue background and white text, displaying agenda items and timings in Chinese and English for a 2025 food ingredients research event.
Schedule for the 2025 Dairy Ingredients and Nutrition Science Seminar, with agenda including registration, welcome speech, various presentations, tea breaks, lunch, and dinner with networking, shown in English and Chinese.
Sign for a buffet lunch and dinner event with text in English and Chinese, an arrow pointing right, and details about the location and date on a blue background.
Title slide of a presentation for a seminar on dairy ingredients and nutrition science, with the Arla Foods logo and the tagline 'powering nutrition together' in the top right corner.
Presentation slide for Arla Foods Ingredients Sample Tasting event, held on November 5, 2025, with Chinese and English text about dairy ingredients and nutrition science.
Conference poster for Arla Foods Ingredients Dairy Ingredients and Nutrition Science Seminar, with a QR code for conference information and photos, and text in Chinese and English.
Sign for a meeting room with Chinese, English, and date information. The sign is blue with white text, indicating it is for a 'Meeting Room' at a seminar on dairy ingredients and nutrition science, held on November 5, 2025, sponsored by Arla Foods.
Packaging of Arla Foods Infant Formula with Liquid UHT, Lactopran IF-3070, and Arla logo, featuring a blue background with white and green text.
Sign for VIP Room at a Dairy Ingredients and Nutrition Science Seminar organized by Arla Foods, with date November 5, 2025, displayed in Chinese and English.
Signboard for Dairy Ingredients and Nutrition Science Seminar in Beijing, held on November 5th, organized by Arla Foods Ingredients, with staff printed on it.
Purple seminar poster with Chinese and English text about a dairy ingredients and nutrition science seminar, including date and location details, and Arla Foods logo.
Event badge for the Dairy Ingredients and Nutrition Science Seminar in Beijing, noting it is a guest pass, with the Arla Foods Ingredients logo, scheduled for November 5th.
A graphic with a navy blue geometric shape background, featuring the word "Arla" and a yellow flower logo, with the text "Arla Foods Ingredients" and "Powering nutrition together."
Sign for a conference hall on the 3rd floor at a dairy ingredients and nutrition science seminar, dated November 5, 2025.
Signboard indicating the direction to the Conference Hall at a dairy ingredients and nutrition science seminar organized by Arla Foods, held on November 5, 2025.

/ Special Design

Can of infant formula with colorful cartoon characters representing growth, intelligence, and strength, with Chinese text and Arla Foods ingredients logo.
A can of infant formula with Chinese text and cartoon icons indicating digestive health and comfort, labeled with ingredient codes from Arla Foods.
A white carton of infant formula with Chinese text and colorful cartoon icons representing growth, intelligence, and protection, labeled with ingredients from Arla Foods.
A white carton of infant formula with Chinese text and two cartoon icons. One icon shows a smiling stomach with the label 'Lacprodan Alpha-10' for healthier growth, and the other shows a smiling stomach with the label 'Lacprodan IF-3070' for more comfortable digestion. The brand is Arla Foods ingredients.
Infographic with Chinese text about infant formula, featuring a list of ingredients and nutritional information, colorful icons representing growth, thinking, and protection, and references at the bottom.
Product package display for Arla Foods protein bars, including chocolate-covered and wrapped bars, with a container of caramel, dates, nuts, and white chocolate pieces on the side.
A blurred nutrition label with ingredients and their percentages, including lignan, caperal, date paste, soluble corn fiber, peanut butter, coconut, nut mix, sunflower oil, papaya fruit puree, and milk protein isolate, with nutritional values per 100 grams, and a QR code in the bottom right corner.
A nutrition label with ingredients and calorie information, including almond powder, diced chicken, glucose, sugar, coconut flavor, emulsifier, sodium citrate, strawberry flavor, color carmine, and water, along with a QR code at the bottom right.
A bottle of clear liquid with a black screw cap, placed on a gray surface.
Blurry image of a nutrition label with Chinese and English text, listing ingredients, nutritional values, and a QR code at the bottom right corner.
A pink protein shake in a container with a black lid, placed on a wooden surface, with packaging for 'Arla Foods Ingredients Lacprodan ISO.RefreshShake with Lychee Flavour' product on a dark background next to it.
A blue nutritional information label for a food product, listing ingredients, and nutritional values including calories, protein, energy from protein, carbohydrates, lactose, total fat, total salts, and calcium. Contains a QR code at the bottom right corner.
A cup of high-protein chocolate pudding with almonds, blueberries, and pumpkin seeds beside it, alongside a wooden spatula, on a gray surface.

/ White Paper Design

Cover page of a report showing a healthcare worker talking to an elderly woman in a wheelchair outdoors, with green trees in the background, and text in Chinese about a 2025 white paper on the medical food industry in China.

/ WeChat visuals

An infographic about the 2025 Chinese pharmaceutical industry and consumer insights, including market trends, core values, key regions, consumer dependence, preferences, and challenges with visuals like charts, maps, and icons.

/ White Paper Video Editing

An elderly woman lying in a hospital bed with an IV drip, looking at a nurse holding a notepad, and an elderly man sitting beside her looking concerned, with medical equipment in the background.
People practicing yoga outdoors on grass in a park during sunset.
A digital illustration of a robotic hand pointing towards a green hexagon with the words 'Medical Ethics' on it. Surrounding icons include a magnifying glass, a stethoscope, a medical report, a heart with a pulse, a first aid kit, and a hands with a cross. Text at the bottom reads '数字化干预' and 'digital intervention'.
Smiling elderly Asian woman with gray hair, wearing earrings, at a professional conference or meeting, with other people in the background, and Chinese and English text mentioning support for China's FSMP industry.

On-site Experience

On-site Experience

  • Multiple blue event badges with the word 'GUEST' in English and Chinese, arranged in neat rows on a white table.
  • A large conference hall with people attending a seminar titled 'Dairy Ingredients and Nutrition Science Seminar' on a blue screen. Two presenters, a man and a woman, are speaking on stage. The audience is seated at tables, some taking notes, with bottles of water on the tables.
  • A row of white chairs with tan tote bags hanging on them, each bag labeled "arla foods ingredients" and sitting in front of a meeting table with water bottles and name tags.
  • Event staff badges and lanyards lying on a table with some greenery in the foreground.
  • Indoor display of healthy foods and nutritional products, featuring a table with fresh vegetables, fruits, and labels, with a backdrop of a modern, well-lit room.
  • Table with informational brochures and pamphlets about early life nutrition, set against a wooden-paneled wall with large windows, in a well-lit conference or exhibition area.
  • Brochures and flyers related to early childhood nutrition and development are displayed on a wooden table.
  • Chocolate truffles, chocolates, red roses, and decorative moss on a display table with blue informational cards, covered with a glass dome.
  • Three large clear dispensers filled with pink, yellow, and pink liquids, possibly beverages, on a table at an event. Small bottles and informational cards are placed in front of the dispensers.
  • Three men in business suits taking photos of a table with various food items and decorative plants inside a well-lit room with large windows and fall outdoor scenery.
  • People at an event or conference, standing at a long table with name tags and informational materials, engaging in conversations.
  • A woman in a navy blazer standing in front of a large blue screen with white text. She is speaking into a microphone and holding a small booklet. The screen displays text in Chinese and English about a seminar on Dairy Ingredients and Nutrition Science, with a subtitle mentioning powering lifelong nutrition.
  • A glass of fermented cappuccino drink with a straw next to a small glass filled with coffee beans on a wooden board, with blue Arla Foods ingredients signage in the background.
  • Three people in business attire standing in front of a blue conference backdrop, smiling and giving thumbs up. The backdrop has Chinese and English text about a dairy ingredients and nutrition science seminar.
  • Display table with multiple product samples and informational cards at a promotional event, featuring cans of protein soda labeled lemon lime in the foreground.
  • Display table with various informational cards and product samples, including small bottles and packaged items, in a well-lit room with wooden accents and decorative plants.
  • Registration desk at the Dairy Ingredients and Nutrition Science Seminar in Beijing, China on November 5, 2025. Several women are sitting and standing behind the desk, smiling and wearing formal attire, with a large blue event banner behind them.
  • Woman with brown hair in a blazer holding a microphone and a blue booklet, standing against a blue background.