AFI Beijing Seminar
The 2025 AFI Beijing Seminar is an industry event focusing on FSMP and medical nutrition.
Project Overview
This project develops the complete visual identity system for the 2025 AFI Beijing Seminar.
Focusing on clarity, rationality, and an international tone, the design refines a blue hue from AFI’s brand palette to create a cohesive and professional visual atmosphere, ensuring consistent brand expression throughout the event.
Key Visual
Key Visual
Design Application
Design Application
Each visual element was crafted to integrate naturally with the space.
From the hierarchy of the signage system to the spatial rhythm of print materials,
the design language remains consistent yet breathable —
bringing a sense of balance and warmth to the environment.
/ Venue Graphics
Visual System in Space · 3D Venue Preview
From vision to venue — design makes the brand tangible.
/ Photo & Sign-in Wall
/ Event Materials
/ Special Design
/ White Paper Design
/ WeChat visuals
/ White Paper Video Editing
